He was born on July 11, 1958 in Mexico City. His sister Herlinda, who was Olympic gymnast and came to participate in the 1976 Summer Olympics, was the one who taught him the famous somersault .
When he was 14, he was already part of the Olympic team and he won the CONCACAF championship. In 1976, he went on to play with the youth team of the National Autonomous University of Mexico (UNAM), with which he remained until 1981. Also, in 1976 he participated in the Olympic Games in Montreal (Canada) with his gymnast sister.
He debuted in 1977 with the Mexican national team winning the CONCACAF tournament. In the 1976-1977 season he won with the team UNAM Pumas, the first title in the club history. Two years later he managed 26 goals, so he became top scorer in the championship. At the end of that season (1979) he played a summer in the United States with the San Diego Sockers, but quickly returned to the University with which conquer other League (1980-1981), the CONCACAF club (1980) and Cup Inter-America (1980), against Nacional.
In 1992, he left Real Madrid and began a long journey that took him to America of Mexico, Rayo Vallecano, back to Mexico, this time to Atlante and, after passing through the Austrian Linz, he ended up signing a contract in 1996 to join the newly formed American League (NASL) in the ranks of the Dallas Burn.
He was then the coach of several teams such as Pumas, Necaxa, Pachuca Almeria and, with his best time working with the varsity between 2000 and 2005.
He married to Spanish Isabel Martin, she had two children in his first marriage to Emma Portugal. On November 10, 2014, his son, Hugo Sanchez Portugal, was found dead in his apartment in the neighborhood of Polanco, in Mexico City, he died apparently due to gas poisoning.